Cookie Policy
Last updated: 24 October 2025
1. Introduction
This Cookie Policy explains how Scrap Car SW18 Wandsworth & Earlsfield ("we", "us", or "our") uses cookies and similar tracking technologies on our website. This policy should be read in conjunction with our Privacy Policy.
By using our website, you consent to our use of cookies as described in this policy. You can manage your cookie preferences at any time using the methods described below.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
2.1 Types of Cookies by Duration
- Session cookies: Temporary cookies that expire when you close your browser
- Persistent cookies: Remain on your device for a set period or until you delete them
2.2 Types of Cookies by Origin
- First-party cookies: Set by our website (www.scrapcarsw18.co.uk)
- Third-party cookies: Set by external services we use (e.g., Google Analytics)
3. Why We Use Cookies
We use cookies for the following purposes:
- Essential functionality: Enable core website features and services
- Performance and analytics: Understand how visitors use our site to improve user experience
- Personalization: Remember your preferences and provide relevant content
- Security: Protect against fraudulent activity and enhance security
- Marketing (with consent): Deliver relevant advertising and measure campaign effectiveness
4. Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly. They cannot be disabled as the site would not work without them.
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains your browsing session | Session |
| cookie_consent | Remembers your cookie preferences | 1 year |
| csrf_token | Security - prevents cross-site request forgery | Session |
4.2 Performance and Analytics Cookies
These cookies collect information about how you use our website. All data is aggregated and anonymous.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - distinguishes users | 2 years |
| _gid | Google Analytics - distinguishes users | 24 hours |
| _gat | Google Analytics - throttles request rate | 1 minute |
| __vercel_* | Vercel Analytics - website performance tracking | Session |
4.3 Functional Cookies
These cookies enable enhanced functionality and personalization.
| Cookie Name | Purpose | Duration |
|---|---|---|
| chatbot_history | Maintains chatbot conversation context | 24 hours |
| recent_quote | Remembers your last quote request | 7 days |
| postcode_pref | Remembers your preferred postcode | 30 days |
4.4 Marketing and Targeting Cookies
These cookies track your browsing habits to deliver relevant advertising. They require your consent.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _fbp | Facebook Pixel - tracks conversions | 3 months |
| _gcl_au | Google AdSense - measures ad performance | 3 months |
| IDE | Google DoubleClick - serves targeted ads | 1 year |
Note: Marketing cookies are only placed if you provide explicit consent through our cookie banner.
5. Third-Party Cookies
Some cookies are set by third-party services that appear on our pages. We do not control these cookies and recommend reviewing the third-party privacy policies.
5.1 Third-Party Services We Use
- Google Analytics
Analytics and performance tracking
Privacy Policy: https://policies.google.com/privacy
- Google Maps
Interactive maps and location services
Privacy Policy: https://policies.google.com/privacy
- Vercel Analytics
Website performance and speed monitoring
Privacy Policy: https://vercel.com/legal/privacy-policy
- OpenAI (Chatbot)
AI-powered customer support chatbot
Privacy Policy: https://openai.com/privacy
6. How to Manage Cookies
You have several options to manage or disable cookies:
6.1 Cookie Consent Tool
When you first visit our website, you'll see a cookie banner where you can:
- Accept all cookies
- Reject non-essential cookies
- Customize your preferences by cookie type
You can change your preferences at any time by clicking the "Cookie Settings" link in our website footer.
6.2 Browser Settings
Most web browsers allow you to control cookies through their settings. Here's how to manage cookies in popular browsers:
Settings → Privacy and security → Cookies and other site data
Settings → Privacy & Security → Cookies and Site Data
Preferences → Privacy → Manage Website Data
Settings → Cookies and site permissions → Manage and delete cookies
6.3 Opt-Out Tools
You can opt out of specific tracking technologies:
- Google Analytics: Install the Google Analytics Opt-out Browser Add-on
- Online advertising: Visit Your Online Choices or NAI Opt-Out
6.4 Mobile Devices
On mobile devices, you can manage cookies through your browser app settings or device settings:
- iOS: Settings → Safari → Block All Cookies
- Android: Browser app → Settings → Site settings → Cookies
Important: Disabling cookies may affect website functionality. Some features, including quote forms and booking systems, may not work properly if essential cookies are blocked.
7. Do Not Track (DNT) Signals
Some browsers include a "Do Not Track" (DNT) feature that signals websites that you do not want your online activity tracked. Currently, there is no industry standard for how websites should respond to DNT signals.
We respect browser DNT signals and will not track users who have enabled this setting for analytics or marketing purposes. Essential cookies required for website functionality will still be used.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in:
- The cookies we use
- Legal or regulatory requirements
- Technology and tracking methods
- Our business practices
Any changes will be posted on this page with an updated "Last updated" date. We recommend reviewing this policy periodically.
For significant changes, we will notify you through:
- A prominent notice on our website
- An updated cookie banner on your next visit
- Email notification (if you have an active booking or account)
9. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Scrap Car SW18 Wandsworth & Earlsfield
Email: privacy@scrapcar.london
Phone: 020 3950 2909
Address: 1st Auto Clear Ltd, Unit 5, Stephenson Road, London SE16 4SB
10. Further Information
For more information about cookies and online privacy:
- Information Commissioner's Office (ICO): https://ico.org.uk/for-the-public/online/cookies/
- All About Cookies: https://www.allaboutcookies.org/
- Your Online Choices: https://www.youronlinechoices.com/
This Cookie Policy is effective as of the date stated above and governs the use of cookies on Scrap Car SW18 Wandsworth & Earlsfield.